The funny thing about monitoring is that there’s a ton of data to collect, but few people know where to start. A few months ago, Steve Souders, one of the co-chairs of Velocity, asked us if we’d teach a workshop to try and fix this.
It’s a reworking of many of the things we cover in the book, plus an attempt to explain the math and reporting in an accessible way. Here’s the slide deck.
We had a good discussion about performance and its impact on KPIs like analytics and conversion with Strangeloop this week. Here are the slides, available for download or viewing, on Slideshare.
Do faster web pages mean better business? Definitely. We’ve seen hard evidence from major web operators like Shopzilla, Google, and Microsoft. But what about other websites? How big an impact does performance optimization have on the business metrics of a typical media or e-commerce site?
Here’s some concrete data on how reducing latency changes the key metrics, such as bounce rate, pages per visit, conversion rate, and shopping cart amount. It’s a pretty detailed discussion, but it if you want to understand the ROI of improving web performance on your site, dig in. If you want to read this more easily, here’s a PDF.
We’re doing a presentation that’s excerpted from the book at DemoCamp Guelph tonight. Should be an interesting conversation; we have an “exercise” planned. Sean can’t be here (he was at Podcamp and has to get real work done after a weekend of editing the 400+ figures in the text!) but will be joining on Twitter. If you have photos from the event, or questions for Sean, we’ll be using the #CWM hashtag (for Complete Web Monitoring, the title of the book.)
One of the projects we’ve been working on is trying to create a single, comprehensive overview of the Complete Web Monitoring process. Here’s where we’re at (and an early glimpse at a poster we’re working on.)
First of all, a complete monitoring strategy includes the many questions a web analyst needs to answer:
- Web analytics (“what did they do?”)
- Web Interaction Analytics (“how did they do it?”)
- Voice of the Customer (“why did they do it?”)
- Both synthetic and real user performance monitoring (“could they do it?”)
- Community monitoring (“what are they saying?”, “who’s talking?”, and “where are they saying it?”
Any strategy also has to look at several different stages in monitoring:
- Arrival (“I visited the site”)
- Usage (“I played with it”)
- Engagement (“I’m a part of it”)
- Revenue (“I paid for it”)
- Referrals (“I spread the word”)
If these look somewhat like Dave McClure’s Pirate Metrics, it’s because he’s awesome and we borrow heavily from his thinking on startup metrics. Anyway, this PDF is a work in progress of trying to align the big questions analysts need to answer with the various stages of visitor engagement. Once we sex it up a bit, we’ll make some posters.
I’ll put the DemoCamp slides up here shortly.
Uh oh. Is the site is down?
Yahoo! site inaccessible
Site downtime is rare these days, but it still happens, and when it does, thousands of people can be affected. But how do you know that an entire web property is down, and that it’s not just down for you? How can you figure out who’se affected by the outage?