Applied Communilytics – 10 Speakers & Fresh Material

By: Sean Power - May 2nd, 2010  Filed under: Events, w2e 2 Comments

Alistair and I can’t wait for our Applied Communilytics session tomorrow at Web 2.0 Expo in San Francisco.  We have an all-star lineup speaking with us during the day.

We’ll hear from 5 guests in “blitz-sessions”; 15 minutes interviews.

  • John Lovett, principal at Web Analytics Demystified will speak to us about the report he just released with the Altimeter group entitled “Social Marketing Analytics”
  • Chris Slowe, lead developer at Reddit will speak to us about tracking and growing a community
  • Kevin Weil from the analytics group at Twitter will speak to us about Twitter and the future of social measurement
  • Hiten Shah, CEO of KISSmetrics will speak to us about social media metrics and optimization
  • Dave McClure of Founders Fund will talk about AARRR, and separate fantasy from reality in social media measurement

We’ll also have a panel with some brilliant folks that are working to support social media analytics practitioners.  We’ll talk about the present and future of social media, concentrating on “quick wins” for analytics geeks.  The panelists include:

  • Ryan Kuder, VP of Marketing at Biz360
  • Erin Hunter, EVP at comScore
  • Eric Feinberg, Industry Director at ForeSee Results
  • Ryan Holmes, CEO at HootSuite
  • Matt Langie, Sr Dir of Product Marketing at Omniture

The schedule for our day is as follows:

You still have time to register! Here’s a 25% off discount code if you’d like to attend: websf10ac25

We hope to see you there!

An Open Letter To All TechCrunch50 2009 Startups: The TC Bump, What It Really Means and How To Navigate It

By: Sean Power - September 12th, 2009  Filed under: Could they do it, Events, How did they do it, Misc, Social Media, w2e, What did they do, Why did they do it 51 Comments

Disclaimer 1: All site-related data found in this post comes from compete.com.  The company was kind enough to give us a “pro account” to help us research the O’Reilly book that we wrote called Complete Web Monitoring (thanks, you rock!).  However, compete.com did not sponsor this post (nor did any company, for that matter).  And yes, we know – compete.com numbers are simply estimates.

Disclaimer 2: I (Sean) worked for Akoha as Community Gardener while we launched at TechCrunch50 2008; but I’m now doing metrics, web analytics, performance, and social computing consulting.  The views found below are mine, and do not reflect those of Akoha in any way.  For the record, Akoha is awesome!

About us: This post was written by Sean Power with Alistair Croll.

Dear TechCrunch50 Startups,

Congratulations. You made the list. You’re finally launching, and that pent-up frustration of not being able to tell people about it for a month is almost at an end. Now, you have to live with a weekend of cold, hard fear that your demo will explode. You’ve got an interesting week ahead, and I know you’re short on sleep, so let me get to the point quickly.

You’re probably excited about the TC50 bump. I first saw the term used by Josh Kopelman of First Round Capital on the RedEye VC blog. The bump refers to the pounding your website is about to experience from TC50 attendees, readers, bloggers and their friends.  It’s not to be underestimated.  Here’s a glimpse at how the bump looked like for all TC50 startups in 2008.  If you squint a little, you’ll see Akoha somewhere in there!:

TechCrunch50 2008 - Unique Visitors - All Finalists - The TechCrunch Bump

This is an unprecedented influx of attention. It may be the single biggest traffic spike you’ll ever experience. Thousands of visitors will drive by your site, stay for a minute, and leave — never to return. After the bump, you’ll feel a tremendous rush of adrenaline, then deep, soul-sucking disillusionment as your traffic dwindles back to its former levels.

Don’t waste this opportunity. If you take the right steps, you can make the most of your fifteen minutes of fame.

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