Disclaimer 1: All site-related data found in this post comes from compete.com. The company was kind enough to give us a “pro account” to help us research the O’Reilly book that we wrote called Complete Web Monitoring (thanks, you rock!). However, compete.com did not sponsor this post (nor did any company, for that matter). And yes, we know – compete.com numbers are simply estimates.
Disclaimer 2: I (Sean) worked for Akoha as Community Gardener while we launched at TechCrunch50 2008; but I’m now doing metrics, web analytics, performance, and social computing consulting. The views found below are mine, and do not reflect those of Akoha in any way. For the record, Akoha is awesome!
About us: This post was written by Sean Power with Alistair Croll.
Dear TechCrunch50 Startups,
Congratulations. You made the list. You’re finally launching, and that pent-up frustration of not being able to tell people about it for a month is almost at an end. Now, you have to live with a weekend of cold, hard fear that your demo will explode. You’ve got an interesting week ahead, and I know you’re short on sleep, so let me get to the point quickly.
You’re probably excited about the TC50 bump. I first saw the term used by Josh Kopelman of First Round Capital on the RedEye VC blog. The bump refers to the pounding your website is about to experience from TC50 attendees, readers, bloggers and their friends. It’s not to be underestimated. Here’s a glimpse at how the bump looked like for all TC50 startups in 2008. If you squint a little, you’ll see Akoha somewhere in there!:
This is an unprecedented influx of attention. It may be the single biggest traffic spike you’ll ever experience. Thousands of visitors will drive by your site, stay for a minute, and leave — never to return. After the bump, you’ll feel a tremendous rush of adrenaline, then deep, soul-sucking disillusionment as your traffic dwindles back to its former levels.
Don’t waste this opportunity. If you take the right steps, you can make the most of your fifteen minutes of fame.
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Beth Kanter‘s 53rd birthday is today. Of the many reasons why we’re big fans of Beth, she’s pioneering the concepts of web-based analytics for the non-profit / charity sector. If you haven’t seen her blog before and you want to deep dive in her thoughts on metrics, start here.
