There’s been alot of talk lately on the idea of prototyping and demonstrating a product to solicit feedback. The catch? The product isn’t actually built. This goes hand in hand with the MVP concept practiced by lean startups.
I was on BackType today, and I just witnessed an awesome example of this concept in action.
BackType is a search engine that indexes millions of comments across social media platforms and lets you query for particular topics that interest you. Cool, right? I performed a search query for “analytics”, and the resulting page had a small tab called “Trends”.
Curious, I clicked on it and was brought to this page:
Drat, it’s not released yet!
Brilliant! BackType has given me an excuse to come back and check to see if the tab is active. Even better – they were able to collect my expectations before the feature has even been released (or built!).
This is product management crowdsourcing at its finest.
Well done, team BackType.
